Lavazza is much more than a coffee producer and with the collection LavazzaDesingParadiso, he shows us your continues scanning for the world of the design.
The company takes part actively in the program of events of Area Tortona with LavazzaDesigParadiso, an elegant exhibition located in an original space in which Lavazza will invite the public for five days to discover celestial sensations.
The project has concluded after more than two years of work and has developed in several stages.
From briefing initial, the phase of design and selection up to the creation of prototypes and the production of the definitive objects, the whole process has been supervised by Virginio Briatore.
Lavazza entrusted to 10 designers the task of designing objects with an obvious connection to the Lavazza paradise.
The result has been a series of designs that play with the idea of “ciel or” of the imaginary group and in a somewhat infantile way.
It is processed as the same sky as Lavazza offers your public, always with an unconcerned spirit and taking inspiration in the style of the Italian comedy.
